2024-11-29 intro to modernist logo design

https://www.domestika.org/en/courses/4595-introduction-to-modernist-logo-design

• instructor is the person that runs logo archive (which I follow on threads)
  • his last lesson is very much about hustling to build something like logo archive

takeaways

• process
  • read a project brief from the client, pull out key facets
    • including formulating some ideas about how to represent those facets
  • keep a small list of those guiding facets along every step of the project
  • dump a gajillion quick sketch ideas into a sketchbook
    • "compounding" - combine two or three different motifs
      • helps guarantee uniqueness
    • you're likely to come up with a ton of derivatives, but that's fine
      • "it's just part of the process, and it's why you come up with so many ideas."
  • choose a few favorites
  • develop those more deeply. Explore variations of them. Tweak them.
  • bring into computer to develop more deeply
  • share with client; iterate.
  • present them. include many different treatments of the logos, but consistent across the different options.
• modernist logo design
  • japanese "mon" - black & white crests that identified japanese clans/families
    • https://skdesu.com/en/kamon-japan-clan-crest-emblem/
  • tracked at https://www.logo-archive.org/
• requirements for a good logo:
  - distinctive
  - memorable
  - usable
  - at all sorts of different sizes/media
  - timeless
• I liked this class. The instructor was really good. The topic was very interesting. Doing a project would be fun.