2024-11-29 intro to modernist logo design

instructor is the person that runs logo archive (which I follow on threads)
- his last lesson is very much about hustling to build something like logo archive

takeaways

process
- read a project brief from the client, pull out key facets
  - including formulating some ideas about how to represent those facets
- keep a small list of those guiding facets along every step of the project
- dump a gajillion quick sketch ideas into a sketchbook
  - "compounding" - combine two or three different motifs
    - helps guarantee uniqueness
  - you're likely to come up with a ton of derivatives, but that's fine
    - "it's just part of the process, and it's why you come up with so many ideas."
- choose a few favorites
- develop those more deeply. Explore variations of them. Tweak them.
- bring into computer to develop more deeply
- share with client; iterate.
- present them. include many different treatments of the logos, but consistent across the different options.
modernist logo design
- japanese "mon" - black & white crests that identified japanese clans/families
  - https://skdesu.com/en/kamon-japan-clan-crest-emblem/
- tracked at https://www.logo-archive.org/
requirements for a good logo:
- distinctive
- memorable
- usable
- at all sorts of different sizes/media
- timeless
I liked this class. The instructor was really good. The topic was very interesting. Doing a project would be fun.